Get them in the hands of those ill informed about the profession. Going to the dentist – drop one in the waiting room, off to get your license renewed - drop one next to someone whose day looks ruined by the DMV. A little Landscape Architecture turns that frown upside down. Let’s not completely associate LAM with places we wait our lives away so make sure to spruce up your coffee shop and library with a few copies as well.
Want to track your magz, highlight NLAM, and ASLA? Find out how many people took the bait? Me too! California Sierra of “let’s LAND them in the coffee shop fame” created these stickers to do just that. Have you seen those QR codes? Everyone from JC Penny to your Great Aunt Yula has signed on. Turns out you can track who scans.
Here is the pdf of the stickers followed by Sierra’s three steps to success:
1. Buy the Avery 10 label/sheet mailing labels at an office supply store (Sierra grabbed theirs at Office Max. Make sure its Avery since the file was set up on an Avery template. I’m pretty sure they are a nationally distributed brand. Their local FedEx/Kinkos even sells them in the store) They come conveniently in packs of 100, just enough for 50 magazines, barring a misprint.
2. Take the pdf in to a copy store on a usb drive (It was less than $10 to print enough for the 50 copies)
3. Apply the stickers wherever you want in/on the magazine: on the cover, , on an insert, on the back etc. There is a NLAM ad on page 14. Don’t get too tacky now…