Hey All, Here’s a first take at what happened on 08.17.11, and I must say it’s pretty amazing so far. Anecdotally we’ve heard that at some of the events, many participants were non-member landscape architects, contractors and vendors. It also went international! Quote from the Philippines: “we support and will do our part here, on the other side of the world – the Philippines. calendars marked!”

 Firstly by the numbers: • At least 170 events nationwide, and chances are there are more that aren’t on the map: http://bit.ly/oG4Hxf • The Campaign Google Map itself received 40,000 views. • Created and distributed 25,000+ pieces of collateral material to chapters across the country, including 120 campaign t-shirts sold online. • At least 60 news stories, including more than 16 TV spots, plus more stories to come. MNASLA received saturation coverage, with stories on every TV station plus a front page story in the main daily newspaper. • 2,700-plus page views for the new http://www.asla.org/design website in less than 48 hours. • More than 2,800 video views of campaign-related videos in the past week (Landscape architects hit the street, Street landscape architecture, Dramatic chalk) • Approximately 100 “rewteets” of ASLA’s information on Twitter to thousands of others, plus at least 200 other tweets about 08.17.11 in the past week. • Dozens of posts on the campaign Facebook page, which now has 2,100 fans.

Media

Here’s an initial look at media. A pretty full list is below, but here are a few select highlights first. This ran four times in NYC: http://manhattan.ny1.com/content/top_stories/145269/landscape-architects-share-knowhow-by-penn-station Minnesota TV: http://minnesota.cbslocal.com/2011/08/16/minneapolis-to-use-floating-islands-to-clean-up-sick-lake/ http://kstc45.com/article/stories/S2245003.shtml?cat=10905 Fargo TV: http://www.wday.com/event/article/id/50619/group/homepage/ Michigan TV: http://www.uppermichiganssource.com/news/story.aspx?list=~%5Chome%5Clists%5Csearch&id=652982 Rapid City TV: http://www.blackhillsfox.com/2011/08/17/Architects-build-understanding-in-Rapid-City Additional TV, from media monitoring: http://www.criticalmention.com/report/12957×230892.htm A few other story highlights: http://www.courant.com/business/hc-bushnell-plaza-landscape-architect20110817,0,6211081.story http://www.washingtoncitypaper.com/blogs/housingcomplex/2011/08/16/watch-out-for-guerilla-landscape-architects-tomorrow/ http://savannahnow.com/exchange/2011-08-16/gathering-honor-landscape-architectsclermont-lee http://landmarkwest.blogspot.com/2011/08/landscape-architecture-is-designing.html Rest of Media Below: Minnesota: http://kstp.com/news/stories/S2244999.shtml?cat=1 (video not currently working) http://kaaltv.com/article/stories/S2245001.shtml?cat=10151 (video currently not working) Fargo: http://www.wday.com/event/article/id/50619/group/homepage/ Inhabitat: http://inhabitat.com/floating-islands-will-restore-life-to-minnesotas-spring-lake/ Hartford Courant http://www.courant.com/business/hc-bushnell-plaza-landscape-architect20110817,0,6211081.story Lansing State Journal: http://www.lansingstatejournal.com/article/20110818/NEWS06/108180319/-1/RSS13 http://www.lansingstatejournal.com/article/20110814/ELANSING01/108140417/MSU-s-Children-s-Garden-focus-talk-tour Minneapolis Star-Tribune: http://www.startribune.com/local/minneapolis/127980188.html http://www.startribune.com/lifestyle/homegarden/127617988.html Minneapolis Post: http://www.minnpost.com/dailyglean/2011/08/17/30878/minnesota_on_pace_for_fewest_traffic_deaths_in_67_years#73-30878 Press Democrat (AP): http://www.pressdemocrat.com/article/20110817/APN/1108170614?Title=Charleston-landscape-architects-talk-environment&tc=ar SC AP: http://www.live5news.com/story/15280749/charleston-landscape-architects-talk-environment http://www.islandpacket.com/2011/08/17/1760341/charleston-landscape-architects.html http://www.lakewyliepilot.com/2011/08/17/1226763/charleston-landscape-architects.html http://www.thestate.com/2011/08/17/1937008/charleston-landscape-architects.html http://www.the-dispatch.com/article/20110817/APN/1108170614?tc=ar http://www.abcnews4.com/story/15280903/charleston-landscape-architects-talk-environment http://www.pressdemocrat.com/article/20110817/APN/1108170614?Title=Charleston-landscape-architects-talk-environment&tc=ar http://www.fortmilltimes.com/2011/08/17/1672277/charleston-landscape-architects.html http://www.therepublic.com/view/story/1058fe1ebbe4415a996bee054e34e181/SC–Landscape-Architects/ http://www.telegram.com/article/20110817/APN/308179951/-1/rss01&source=rss http://www.lakewyliepilot.com/2011/08/17/1226763/charleston-landscape-architects.html The Sun News (Myrtle Beach): http://www.thesunnews.com/2011/08/17/2337492/coastal-business-hospital-picks.html Memphis Commercial Appeal: http://www.commercialappeal.com/news/2011/aug/18/coffee-break-evolve-joins-loan-program/ Los Angeles: http://drystonegarden.com/index.php/2011/08/l-a-graffiti-day/ Atlanta Journal Constitution: http://www.ajc.com/news/county-by-county-news-1111263.html?cxtype=rss_news Great Greater Washington: http://greatergreaterwashington.org/post/11709/breakfast-links-suburban-traffic-engineer-follies/ Sacramento Press: http://www.sacramentopress.com/headline/55229/081711_Sacramento_Landscape_Architects_Join_National_Awareness_Movement Washington City Paper: http://www.washingtoncitypaper.com/blogs/housingcomplex/2011/08/16/watch-out-for-guerilla-landscape-architects-tomorrow/ Capital City Weekly (Juneau) http://www.capitalcityweekly.com/stories/081711/cal_872659433.shtml Minnesota Public Radio: http://minnesota.publicradio.org/display/web/2011/08/16/artificial-islands-work-to-clean-up-polluted-spring-lake/ Seattle Daily Journal of Commerce: http://www.djc.com/news/ae/12032259.html Inform (Fargo): http://www.inforum.com/event/article/id/330780/ Savannah Now: http://savannahnow.com/exchange/2011-08-16/gathering-honor-landscape-architectsclermont-lee Missoulian: http://missoulian.com/news/state-and-regional/article_818e3384-c6f8-11e0-8e2f-001cc4c03286.html Baltimore Real Estate: http://baltimorerealestate.citybizlist.com/1/2011/8/11/Mahan-Rykiel-to-Participate-in-National-Understory-Day-on-817.aspx City of Coeur D’Alane Blog: http://cdacity.blogspot.com/2011/08/first-city-park-designed-by-landscape.html Hartford Business: http://www.hartfordbusiness.com/news19966.html Erosion Control: http://www.erosioncontrol.com/the-latest/minneapolis-floating-islands.aspx Landmark West (Blog, NYC): http://landmarkwest.blogspot.com/2011/08/landscape-architecture-is-designing.html