As ASLA gears up public relations in 2012 and beyond this resource is meant to serve as a starting point for discussions among chapters for ideas that have worked, did not work, or you simply dare to dream especially as we look onward to NLAM and the Public Awareness Summit this summer.
Why Use Public Relations?
- It provides unbiased coverage (3rd party endorsement by the media)
- Viewed as more credible by the general public
- Less expensive than advertising
Phil Stamper coordinates public relations and communications for ASLA. He oversees 365 and is very excited to explain and foster discussion on some of the leading practices in the growing PR world. He can be reached at email@example.com or 202.216.2345.
Karen Trimbath is your manager of public relations and communications, and contributes to 365. Please contact her at firstname.lastname@example.org or 202.216.2371.
“We do not inherit the world from our ancestors but design it for our children.”
So here’s to learning as much as we can while making PR happen! If we don’t make the public aware of the great work of landscape architects; no one benefits.