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Archive for the ‘Chapter Successes’ Category

In honor of National Landscape Architecture Month this past April, landscape architects across the country hosted a variety of activities to celebrate the profession and explain how their work contributes to the public’s well-being.

“Since its founding in 1899, public health has always been an integral concern of the landscape architecture profession,” said Nancy Somerville, executive vice president and CEO of the American Society of Landscape Architects. “Landscape architects create spaces that promote physical activity, including parks, recreational facilities, bicycle paths, walking trails, and complete streets that offer alternatives to a reliance on cars.”

A new ASLA brochure, “Designing for Your Health and Well-Being,” describes how to promote healthy living through landscape architecture.

Some of the events throughout National Landscape Architecture Month include:

Building a series of rain gardens for Joplin, Missouri, which is still recovering from a devastating tornado, by the Prairie Gateway chapter

  • Three walking tours in San Diego County
  • A “sketch walk” at Columbus Circle and Lincoln Center in New York City
  • A wetlands walk in Southern California
  • A self-guided walking tour of downtown Indianapolis’s significant landscapes Idaho/Montana chapters worked with students and the local high school environmental education program
  • Showing a documentary film, “Biophilic Design: The Architecture of Life,” in Boston that explores the need and importance of reconnecting people with nature
  • Community-based garden design In Utah, carried out by the Wasatch Community Gardens and the Utah Chapter of ASLA
  • Garden design workshops in three Alaskan cities

Junior high students put up a thank you poster they designed for a youth-led trail design workshop in Boise, Idaho

National Landscape Architecture Month also encompasses Earth Day on April 22 along with the April 26 birthday of Frederick Law Olmsted (1822-1903), the father of landscape architecture, designer of New York City’s Central Park and other iconic landscapes. As part of a greater public awareness campaign, landscape architects held simultaneous events coast to coast in honor of Olmsted.

 

Creativity Takes the Cake on 04.26.12

Nevadans drew complete streets in chalk, which were featured on the news by the local CBS affiliate. Students at Cornell drew attention to landscape architecture with a forced-perspective guerrilla installation on their campus. An image of their work spread through social networks in a way you might call viral. In Philadelphia, Mayor Nutter spoke to a crowd about the profession in a downtown park. Landscape architects rallied in front of the Capitol in Sacramento. University of Arizona students invited attendees for coffee and a cake shaped into Central Park. And the locals in Rochester snacked on cupcakes made to look like the landscape architecture logo.

University of Cincinnati  200 – Pieces of cake given out, 100 – Flyers highlighting great works of landscape architecture in Cincinnati given out, 3 – Volunteers, 1 – Good time had by all

 

Weather did not even keep the public away. Organizer Sue Steel said, “We had horrible weather in Rochester – but that didn’t keep the crowds away; apparently people will do just about anything for free cupcakes.”

Volunteers handed out magazines from Burlington, VT to Honolulu. Bike and walking tours sprang up in Miami, Seattle, and San Diego to take people on a ride through their environment, as designed by landscape architects. In fact, San Diego’s walking tours received saturation news coverage.  You’ll still find chalk scrolls in Rosie the Riveter Park in Richmond, CA. Kentucky planted trees in honor of Frederick Olmsted’s birthday. And at the Philadelphia event, organizers constructed a contour model in the spitting image of the founder of American landscape architecture – in birthday cake.

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Have you heard of google alerts?  They’re easy, fun and going to get ya’ll started thinking about the media in your home turf!

Go to google.com and look at the top at the top of the screen.  Move your eyes from the left to right and on the end you will find “more.” Click it.  Then scroll down and click “EVEN MORE.” Excited yet?

This should have then opened a screen that shows a little golden bell in the top left corner titled “alerts.” Yes, click it! 

Goggle alerts pull the language you enter from web sources (news) and email them to you in summaries.  You control how often you receive them and the email address that you wish to use.  Many of you probably already use google alerts to keep track of your interests. 

Try several different variations and you can preview the results to the right.  Smaller states might have less with larger states having more.  This will serve as an excellent tool for you to start feeling out local media outlets and the types of stories covered.  Have fun with it!  We have media monitoring systems here in the big ‘ol HQ but often I find articles of interest happening in your local areas and email them directly to you using yes, the google. You can also check out what firms in your area might have going on media-wise. 

Suggestions include “landscape architecture <insert state/city name>” “landscape design <insert state name>” “landscape architecture month” “landscapes <insert state name>” “ASLA <insert state name>”

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Snaps to that: http://www.townofcary.org/Sunshine/Agendas___Minutes/Staff_Reports/Landscape_Architecture_Month_Proclamation.htm

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Check out the enthusiastic efforts of Texas to promote their meeting.  And yes, you can find them on PR Log.  It’s so hot right now. 

 

Houston, Galveston Mayors Proclaim “Landscape Architecture Month”

 

April 25, 2011 (Galveston, Texas) – The Gulf Coast will be washed in green as the Houston and Galveston mayors simultaneously declare April “National Landscape Architecture Month” on Thursday, April 28th, 2011.   The profession of Landscape Architecture industry involves analysis, planning, design, management, preservation and rehabilitation of the land.  In other words, they make a giant impact while leaving a tiny footprint.  The Texas chapter of the American Society of Landscape Architects (ASLA) showcases the best in this industry at its yearly conference April 28th and 29th at Moody Gardens in Galveston. 

“Our theme this year is “Say Hello to Renewal,” said Kolby Davidson, State Conference Chair. “We’re bringing our conference to a region of the state that continues to excel in its commitment to preservation of natural resources, whether in times of development or in times of recovery.”

Galveston Mayor Joe Jaworski will present his proclamation in person as he addresses conference goers Thursday morning.  In recognizing the Landscape Architecture industry, the cities of Houston and Galveston trumpet a powerful call around the country.  These are cities already positioned as leaders as they tackle new projects that seek to enhance the quality of life for their residents while demanding respect for the natural areas they embrace.  In Houston, the “Discovery Green” project offers a sparkling, engaging and beautiful playground for people of all walks of life to enjoy and share.  Galveston’s Tree Project will eventually place 50,000 trees on the island, an investment in renewal in a part of the state with that has weathered some of the most powerful storms on record.

The proclamation in Galveston reads in part, “Landscape architects, through their spirit and practice, teach people to be wise stewards of the natural and built environment.”  The Houston mayoral proclamation goes on to commend those who dedicate their careers to enhancing our lands. “Landscape architects engage in a professional practice that directly affects, enhances and safeguards, the health, safety and welfare of the public,” the Houston proclamation declares.

The 2011 Texas ASLA conference will feature spectacular vendor displays, a high-powered slate of speakers and award the best of the best in a slew of design categories.

Learn more about the Texas ASLA conference by visiting the conference website.  Be sure to check out the blog, and we hope to see you in Galveston!

About the American Society of Landscape Architects  

For more than 100 years, the American Society of Landscape Architects has promoted the landscape architecture profession and advanced the practice through advocacy, education, communication, and fellowship. As the national professional association for landscape architects, ASLA has more than 15,597 members and 48 chapters, representing all 50 states, U.S. territories, and 66 countries around the world.

 And more…

Texas ASLA Conference 2011- There’s an App for That!

 

April 18, 2011 (Galveston, Texas) – Getting connected at the Texas conference of the American Society of Landscape Architects (ASLA) is now as simple as powering up your smart phone. The Conventionist App will allow landscape architecture industry experts and visitors easy access to all information surrounding the TX ASLA Conference in Galveston.  The Conventionist App will take the focus off of maps and schedules, and direct it back to the important work of preservation and protection of our resources. The Texas ASLA’s yearly conference will be April 28th and 29th at Moody Gardens in Galveston. This year’s theme: Say Hello to Renewal!

Moody Gardens isn’t hard to find; it’s a staple of Galveston visitors’ guides.  But conference schedules as well as exhibit and lecture hall locations are sometimes more difficult to navigate.  Now they will be available at guests fingertips.  With a simple tap, Conventionist will download all the details of this year’s conference, directly to users’ phones or iPads.  Events, maps, news feeds and more will be at the ready. What’s more – Conventionist will allow conference goers to add specific events to their schedules to help them keep track of activities.

“We do a lot of our work outside, the old fashioned way.  But we also recognize we do business in a highly digital world.” said Kolby Davidson, State Conference Chair. “Offering our guests the convenience of the Conventionist App makes our conference more tech friendly and also makes the statement that we are a leader in embracing technology as it benefits our work and communications.”

Some of the programs and speakers at the 2011 conference include a presentation on green roofs, experts on topics ranging from pollination to park space and an address by Galveston Mayor Ed Jaworski.

Learn more about the Texas ASLA conference by visiting the conference website.  Be sure to check out the blog, and we hope to see you in Galveston!

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Check out this jaw dropping piece in Ohio Magazine! http://www.glpublishing.com/digitaleditions/2010landscapearch/index.html

Then take a gander at their 2010 Awards Page: http://glpdigitaleditions.com/publication/?i=50500

Ohio, seeking PR for their chapter, contacted an editor for a magazine in their targeted area.  Great Lakes Publishing worked with them and wrote the above article.  Of course the chapter had full editing rights to the story and highlighted the points they wished to focus on.  The result – a beautiful piece of paid media.  If you notice the article is an advertisement and not an actual story for the magazine.  But it’s an advertisement that the publisher worked with the chapter to create.  To top it off the publisher also agreed to create their awards page.  The Vermont purchased ads on NPR for NLAM. What do you think of paid media/ads?

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