Feeds:
Posts
Comments

Archive for the ‘Free Publicity’ Category

We have a logo but how about a signature interactive display that educates the public? The Indiana Chapter assembled benches with information about the profession for NLAM 2011:

The San Diego Chapter installed 10 potted trees in areas devoid of vegetation. Both resulted in people appreciating what a designed space can mean in our daily lives especially in areas left without a cool place to sit down and enjoy the world around us.

Check out these planters on rollers from the Netherlands. What a great way to demonstrate the natrual environment interacting with the built world:

And these installations that can serve as benches or playgrounds from Moscow.

Could we do it across the country? What would be the cost associated with such a project? What do you think? Would it be beneficial?

For further details on those project visit:

http://www.landezine.com/index.php/2011/04/inktpot-utrecht-by-okra-landscape-architecture/

http://www.landezine.com/index.php/2011/10/okra-landscape-architecture-moscow/

Read Full Post »

Got a new project to unveil?  Promote your work to the community.  See below for an outstanding example:

 

Construction on Baltimore’s first willow tunnel will be taking place at Pierce’s Park near the Inner Harbor over three days, August 24-26th from 9- noon and 1- 4 PM. Most of the activity with the children completing the tunnels will take place on Friday, the 26th.  Mahan Rykiel Associates designed the new park and included this eco- friendly play equipment in the design. The tunnel is alive and made of willow. A national expert in the design and fabrication of willow structures, Bonnie Gale, will be in Baltimore to help build the tunnels with help from area residents and many children. She is nationally renowned and has appeared on “The Martha Stewart Show” explaining her art.

The park was designed as a memorial to Pierce Flanagan. Inspired by his life and legacy, the family of Pierce Flanagan III sponsored the creation of this downtown park that will bear his name. Known as a successful business man and patron of the City, this new park will be a celebration of his life-long interests in nature, sailing, music and literature. The park is a project of the Downtown Baltimore Family Alliance, a group that believes in creating vibrant spaces downtown for families to enjoy. Emily Flanigan Hiller, Pierce’s daughter, serves on its board. Selected by the family to design this park, Mahan Rykiel has created a unique open space that will engage children and families as part of the Inner Harbor landscape.

The site is loosely designed as two open spaces connected by a “Ribbon Walk”. One area will attract older children to an unstructured play area which includes landscaped berms, an open green, and custom sculpture. The other area is designed for younger children and will contain two living ‘willow tunnels’, two sculptures and a fence that will produce musical sounds when tapped. Homophonic words are inscribed along the serpentine walk for children to discover.

Contact Cynthia Fraser for more: cfraser@mahanrykiel.com

Read Full Post »

Bare with me. Imagine the profession of landscape architecture as a city.  Forgotten, misunderstood and not earning the attention and limelight on projects that it deserves. That’s exactly what was happening to Grand Rapids, MI.  What did the townsfolk do?  They united and created a viral music video displaying how awesome they were.  And it worked!  It may be 9 minutes long but every minute is worth watching.  Check out the video and story here and then let’s start shooting some footage: http://www.stumbleupon.com/su/2wZFeg/sustainablecitiescollective.com/ariherzog/27871/how-video-breathed-life-michigan-city

 

p.s. there’s a lot of sidewalk chalk at the end of the video.  They caught onto our 08.17.11. plans.

Read Full Post »

 Will Green, ASLA, is a Professor of Landscape Architecture at URI has created something that we all wish we would have had back in the day – a free “Green Design Academy.” See his interview below and coverage from the local paper. Feel free to create a “camp” in your area for those design deprived youth of America:

The Warwick Beacon described the program best:

The University of Rhode Island Transportation Center (URITC) is offering a free summer program for high school students who are interested in sustainable landscape architecture.

The Green Design Academy will be held July 11 to 15, from 8:30 a.m. to 4 p.m. on the URI Kingston campus. This is the first time the academy has been offered.

The Green Design Academy will feature examples of sustainable development projects and career options with classroom instruction, guest speakers and field trips.

Read more: Warwick Beacon – Free green training for high schoolers

1.  How was the Green Design Academy created?

Director of the URITC, Deb Rosen, considered it a good addition to the URITC’s summer offerings that are introducing young people to design and construction discipline/career tracks.  The interest in environmental sustainability was a driver as the Landscape Architecture program at URI focuses much of its attention on sustainable/green design.  Since all transportation systems include landscape / ecological elements, it seemed like a good fit.

2.  How were the curriculum, speakers, and field trips determined?

Once Green Design/Sustainable Design was selected as the theme for the academy, it was just a question of determining how to provide high school students with an exciting introduction to the topic.  We decided on themes, skills, tools, and careers by introducing the students to speakers and then setting out to explore and discuss design considerations and choices/options.  Alumni and others in the design and construction fields were approached who are willing and interested in sharing their thoughts and showing projects and/or business sites with young people who may not be aware of the vital green career options that are out there.

3.  Why should high school students consider landscape architecture as a field of study?

Good landscape architecture makes people smile.  Parks, urban plazas, campuses, homesteads, communities, and many other places and environments are used, valued, and critical to the health of communities and the resources on which we all depend.  Careers in design are rewarding, as they allow practitioners to create, preserve, and protect places that enhance the quality of life in our cities and towns.  Landscapes can be beautiful, safe, and healthy, and they involve their designers in satisfying the needs of clients and communities.  Landscape architecture is a career that has many facets and can be applied nearly anywhere that there are lands, systems, people, and governments in need of the wide range of design and communication skills that they possess.  Some of the skills include drawing and seeing, interpreting the landscape and working with the public, knowledge of ecology and local regulations, sustainable practices, grading and drainage as well as plants and computer applications. 

4.  What role does sustainable landscape architecture play in transportation?

It is important to the character of the landscape and contributes to the health, safety and welfare of transportation facilities.  Landscape architecture can be used to define spaces and contribute to the visual and ecological values found throughout our transportation corridors.  It can channel movement, direct views, and create colorful environments that help define our roads, paths, and communities while also directing and filtering runoff, enhancing ecosystems and protecting areas prone to flooding and erosion.  It can lead to fewer impacts on our forests and cleaner water supplies.  Green design can also result in the protection of sensitive resource areas and green fields and the reestablishment of blighted urban areas or brownfields. 

5.  What does the job market look like in the next 5-10 years for landscape architecture?

The Bureau of Labor Statistics within the U.S. Department of Labor reports that employment of landscape architects is expected to grow much faster than the average for all design professions, an expected increase of 20% through the year 2018.  The planning and development of new construction, along with the continued redevelopment of existing buildings and sites, will together create more opportunities for landscape architects.  With rising land costs and a public desire for more beautiful spaces, the importance of site planning and landscape architecture is growing proportionally.  Environmental concerns and an increased demand for sustainable sites will also increase the demand for the services provided by landscape architects.  As such, there should be good job prospects for landscape architecture graduates, although opportunities may vary by year and geographic location.

 

Read Full Post »

 

Community Park comes about because of a landscape architect’s donation.  Check out the publicity: http://blog.al.com/pr-community-news/2011/05/village_of_spring_hill_install.html

The lion’s share of the cost was paid with cash donations, she said, but many of the vendors also sold their services or products at steep discount. Terry Plauche, a prominent Mobile landscape architect, designed the park for free, St. John said.

The pocket park was not part of the original plan for the neighborhood that the Village of Spring Hill commissioned in the hopes of shaping development and redevelopment, St. John said, but it does fit with the plan’s aim — improving the walkability and visual appeal of the neighborhood.

Studies have shown that places to sit increase foot traffic, and areas with a good pedestrian environment raise property values. Researchers at the University of Oxford found that an improved pedestrian environment can boost sales in nearby shops by 10-25 percent.

Read Full Post »

Women of Green features the latest trends in green living and design on facebook, a blog and through the media.  Would you like to contribute? I spoke with the founder Carolyn Parrs and she’s eager to hear from you!

Women Of Green began as a persistent urging by founder, Carolyn Parrs, to harness the collective power of women to create positive, dramatic and impactful changes in our communities and world. But how? As a long-time communicator, Carolyn did what she knew best, to communicate, first through her own podcast, and then by inviting other women and leaders to do the same. That’s why “Turn Up the Volume” is our mantra and motto on Women Of Green.

Today, Women Of Green is a multi media blog, news source and community celebrating the many women who are leading the way in sustainability and social justice. You’ll be hearing from authors and artists, chefs and lawyers, activists, journalists, policy makers and social entrepreneurs. These women are here to make a difference and use their voices and talents to create meaningful change on behalf of the planet and future generations.

Again, Carolyn wants to hear from the men of the world, too! Email – carolyn@mindovermarkets.com

Read Full Post »

 

Enjoy this wonderful story the Hawaii Chapter and try not to go “awww” too much at the end:

In an effort to get the word out about the profession of Landscape Architecture, three members of the Hawaii ASLA Executive Committee presented in the University of Hawaii College of Tropical Agriculture and Resource’s Agriculture and Environmental Awareness Day event at the Pearl City Urban Garden Center.  The event, held in mid-February, drew over 700 5th graders from around the island who visited different booths to learn about all the exciting professions associated with Agriculture and Environmental Awareness. Hawaii ASLA Chapter President Lorenda Lo, Treasurer Drew Braley, and Trustee Dr. Andy Kaufman spent the morning educating over 125 students about what landscape architecture is and a few of the tasks landscape architects may perform.

The keys to the success of these presentations were the interactive element and the passion of the teachers.  Dr. Kaufman provided a great concept for the presentation which got everyone excited and involved.  We began with an overview of the profession, showing images of plants, parks, and public spaces and asking who had ever played soccer, or run through sprinklers, much to the students’ enjoyment.  When it was explained that in many cases, landscape architects were responsible for creating these environments, you could really start to see the gears moving in their heads.

We then moved on to the college and professional side of landscape architecture, showing concept plans, hand sketches and Photoshop renderings.  This was a perfect segue into the design of landscapes, with some basic theory of planting design, and calling on a few students to come up to our drawing board to fulfill the role of a “designer”.  It was explained that the colored shapes on the plan were to correspond with the colored shapes on the plants we had in our small planter at the front of the booth.  So our volunteer “designers” with the help of their “supervisors” in the audience drew up a simple planting plan.  Then a couple of other volunteers came up and served as the “installers” of their new landscape, moving the plants around in the mulched area to the location drawn on the board, again with the help of the “supervisors”. 

In each group, the students (and presenters) had a wonderful time, and the photographs help show the excitement and fun had by all.  By far the quote of the day overheard was from one student to her friend, “hey, are you gonna be a landscape architect?”, with an enthusiastic response of, “absolutely!”

Mission accomplished!

Read Full Post »

NLAM: Start the Future of Landscape Architecture in Your Community

Students at the University of Rhode Island Landscape Architecture program love their curriculum and can’t wait to make an impact on the profession. But what if they never knew that such a program existed? Those very reasons and questions led to actions that will grow the profession and increase its diversity. The chance to give back became obvious; introduce as many young people to the profession as they could. Their professors and advisors reinforced their desire to make a difference; they’d never have pursued landscape architecture without fortunately having a family member in the profession or well informed counselors advise them. 

Jared Sell, President of the University Chapter of ASLA, and his fellow students joined an outreach program. They make that fateful career day or random pamphlet from their guidance counselor not just a possibility but a reality. They meet with local students aged 10-18 depending on the preference of the presenter. After contacting the school concerning requirements, each presentation can be as short as 10 minutes to as long as an hour. They also set up booths at high school career days and have been invited to all day events working with art classes.

The URI outreach presenters joke that they go into this knowing both they and the students they seek to reach will learn a great deal from the experience. Expect to walk away with a new design idea your professor or colleagues never even thought of before. Because of this, they keep their presentations interactive with plenty of Q and A time.  After all, they might have just met the next big name in Landscape Architecture. Come NLAM 2011, the URI’s student chapter expects to reach 300 students.

As you read this, you’ve already been thinking of your introduction to LA. The one person or event that made the difference and guided you toward Landscape Architecture. Be that introduction for someone in your community. 

Take advantage of these easy and fun activity guides: NLAM Career Discovery Activities

Read Full Post »

As part of their NLAM activities, Indiana ASLA will host a booth at the Indianapolis Earth Day Festival in April to promote the profession.  They will provide a screen displaying the Sustainable Landscape animations from the national website on a constant loop. Would you like to show the videos as part of your PR?  Heck yeah you do!

If you go to the video page on Vimeo and then see the “Download this video” text under the “About this Video” area, you will be able to download to your own computer: http://www.vimeo.com/17640426

You do need to login as a member of Vimeo but it’s fast ‘n easy.

Read Full Post »

85 Landscape Architecture students from Texas Tech featured on Extreme Home Makeover!  Now that’s the kind of PR I’m talkin’ ’bout: http://texasasla.org/content/extreme-home-makeover-texas-style

Read Full Post »

Older Posts »

Follow

Get every new post delivered to your Inbox.