Step one: Call me for help generating media lists.
Step two: Read through media pitch advice on this blog.
Step three: Put together a fun and easy media advisory and rock out.
Please see this example from Washington’s recent efforts:
Contact: Your Name
Your Title with Chapter
A Call to a Community: Joining National Landscape Architecture Month and Celebrating Earth Day
What: Narbeck Wetland Sanctuary Work Party
Why: Join together to help maintain this nature park so it can continue to support the community and local wildlife
Who: The Washington Chapter of the American Society of Landscape Architects (WASLA), Friends of Narbeck, the Boy Scouts, Boeing Employees, local community members and YOU!
When: Saturday April 16th, 9:30-12:30 AM
Narbeck Wetland Sanctuary
6921 Seaway Blvd. in Everett
Where: Narbeck Wetland Sanctuary
6921 Seaway Blvd. in Everett
Narbeck Wetland Sanctuary was created as mitigation for the Snohomish County Airport expansion. The project resulted in a 48-acre wetland and wildlife park that was created from a former landscape materials dump near Paine Field in Everett. Constructed in 2000, the project includes eight acres of wetland creation and enhancement, fifteen acres of buffer enhancement, a boardwalk and jogging path around the 19-acre Narbeck Swamp. Come see a local sustainable park, eleven years in the making. WASLA Executive Committee member, Courtney Landoll of the Watershed Company, will talk about native planting on the project, the challenge of invasive species, and the importance of community buy-in. WASLA past-president Kellye Hilde, Parks Project Manager at the City of Sammamish, will talk about the issues that parks in our region face today.
The work party will include trimming of alder to preserve views and maintain environmental education, refreshing the parking lot planting beds, removal of invasive plants, refreshing the overlooks, picnic areas, and signs, and general park clean-up. Please bring your favorite shovel and pruners; we will have some gardening equipment available if you don’t have your own. Be prepared to cut, clip, pull, clean and enjoy a great morning. Please join us on Saturday, April 16, 2011. We will begin at 9:30 am with coffee, fruit and muffins and finish our work by 12:30 pm. Please invite your co-workers, friends, and family to the party.
Even sustainable sites need love and maintenance in order to succeed. We look forward to seeing you at the park. Get your Earth Day public services done early. Earth Day is April 22.
Founded in 1899, ASLA is the national professional association for landscape architects, representing more than 15,000 members in 48 professional chapters and 68 student chapters. The Society’s mission is to lead, to educate and to participate in the careful stewardship, wise planning and artful design of our cultural and natural environments. Members of the Society use their “ASLA” suffix after their names to denote membership and their commitment to the highest ethical standards of the profession. Learn more about landscape architecture online at www.asla.org.