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Archive for the ‘NLAM’ Category

In honor of National Landscape Architecture Month this past April, landscape architects across the country hosted a variety of activities to celebrate the profession and explain how their work contributes to the public’s well-being.

“Since its founding in 1899, public health has always been an integral concern of the landscape architecture profession,” said Nancy Somerville, executive vice president and CEO of the American Society of Landscape Architects. “Landscape architects create spaces that promote physical activity, including parks, recreational facilities, bicycle paths, walking trails, and complete streets that offer alternatives to a reliance on cars.”

A new ASLA brochure, “Designing for Your Health and Well-Being,” describes how to promote healthy living through landscape architecture.

Some of the events throughout National Landscape Architecture Month include:

Building a series of rain gardens for Joplin, Missouri, which is still recovering from a devastating tornado, by the Prairie Gateway chapter

  • Three walking tours in San Diego County
  • A “sketch walk” at Columbus Circle and Lincoln Center in New York City
  • A wetlands walk in Southern California
  • A self-guided walking tour of downtown Indianapolis’s significant landscapes Idaho/Montana chapters worked with students and the local high school environmental education program
  • Showing a documentary film, “Biophilic Design: The Architecture of Life,” in Boston that explores the need and importance of reconnecting people with nature
  • Community-based garden design In Utah, carried out by the Wasatch Community Gardens and the Utah Chapter of ASLA
  • Garden design workshops in three Alaskan cities

Junior high students put up a thank you poster they designed for a youth-led trail design workshop in Boise, Idaho

National Landscape Architecture Month also encompasses Earth Day on April 22 along with the April 26 birthday of Frederick Law Olmsted (1822-1903), the father of landscape architecture, designer of New York City’s Central Park and other iconic landscapes. As part of a greater public awareness campaign, landscape architects held simultaneous events coast to coast in honor of Olmsted.

 

Creativity Takes the Cake on 04.26.12

Nevadans drew complete streets in chalk, which were featured on the news by the local CBS affiliate. Students at Cornell drew attention to landscape architecture with a forced-perspective guerrilla installation on their campus. An image of their work spread through social networks in a way you might call viral. In Philadelphia, Mayor Nutter spoke to a crowd about the profession in a downtown park. Landscape architects rallied in front of the Capitol in Sacramento. University of Arizona students invited attendees for coffee and a cake shaped into Central Park. And the locals in Rochester snacked on cupcakes made to look like the landscape architecture logo.

University of Cincinnati  200 – Pieces of cake given out, 100 – Flyers highlighting great works of landscape architecture in Cincinnati given out, 3 – Volunteers, 1 – Good time had by all

 

Weather did not even keep the public away. Organizer Sue Steel said, “We had horrible weather in Rochester – but that didn’t keep the crowds away; apparently people will do just about anything for free cupcakes.”

Volunteers handed out magazines from Burlington, VT to Honolulu. Bike and walking tours sprang up in Miami, Seattle, and San Diego to take people on a ride through their environment, as designed by landscape architects. In fact, San Diego’s walking tours received saturation news coverage.  You’ll still find chalk scrolls in Rosie the Riveter Park in Richmond, CA. Kentucky planted trees in honor of Frederick Olmsted’s birthday. And at the Philadelphia event, organizers constructed a contour model in the spitting image of the founder of American landscape architecture – in birthday cake.

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Puerto Rico Takes on NLAM

And they’re not even a chapter. Anyone can do it. What have you done in April to promote the profession?

Sand Sculptures Festival

The recently accredited Master’s of Landscape Architecture at Polytechnic University of Puerto Rico invited local design schools and the public at large to participate in the sand sculptures festival, as a way to expose the profession’s bearing on popular landscapes, and to engage the public in the School’s work.

Marisabel Rodríguez Tel:787-622-8000, ext. 663 Email: mrodriguez@pupr.edu Blog: polipaisaje.wordpress.com

A public space per excellence, sculpting in the sand allowed participants, onlookers and passersby alike to get their daily exercise fix.

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So now you’ve got the button. What about a booth? This is something ASLA does at national trade shows, but it could easily be replicated at the chapter level at garden shows, nurseries, Home Depot, Lowe’s, or even at the Barnes & Noble stores during NLAM.  It’s basically a 6’ long table, counter height, with a custom tablecloth that says “Ask a Landscape Architect” on it. Recruit member volunteers to staff it and we have easels and sketch pads there for them.  People come by and ask about specific landscape architecture issues and get a short, free consultation. The LAs sketch, which brings folks in the booth, then they ask them a bunch of questions to get them started thinking about possibilities for their projects.

The costs are minimal.  If the chapter plans it in time, the garden show might give them free space in exchange for doing it because it will drive traffic to the show. The tablecloth is around $100 and table, chair, easel rental is minimal. Sketch pads and pens are cheap.  These garden shows are in almost every community in the U.S. and are fabulously popular with the general public. For example, the one in DC draws 14,000 attendees.  Some may view this activity as being too “residential,” but the point is that the general public is wildly interested in this topic, so it’s a great opportunity to engage. Depending where you set up shop for NLAM or even during 04.26.12 activities the same booth can be set up on the street with high traffic. During 08.17.11 the firm Planning Resources, Inc. in Illinois gained a client meeting her on their river walk draw-off by telling her just what a landscape architect can do.

Carrying around a cardboard cutout of Olmsted and taking him with me to the Washington Monument – a gentleman stopped during his run to ask me how he could hire a landscape architect. I directed him to Firm Finder of course.

Now go google “garden show” and find hundreds. Either that or set up a booth at a location near you. Remember they’re asking about landscape architecture so start telling! You gotta get them asking and they might start hiring.

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Besides celebrating Olmsted’s birthday on 04.26.12, all 48 chapters need to get back on the horse for some type of public outreach activity during our special month.  If National Landscape Architecture Month activities were dinner then this article would be some version of Hamburger Helper – assuming you’re not a vegetarian.

Back in January Landscape Architecture magazine (LAM) was featured prominently in the magazine sections of 485 Barnes & Noble stores. Now hear this – LAM has also arranged for a front shelf promotion of its April issue in all 700 Barnes & Noble locations in recognition of National Landscape Architecture Month. The promotion starts 4/9 and ends 4/22.

What does all this mean? Your local store screams for you to come talk to the manager and set up a book talk about the profession. Ask them to pull all their books on Olmsted, the profession and even design and public health.  Public health and landscape architecture is the theme this year! Maybe even ask if they’d be willing to set up a display all month long? Never hurts to ask. Talk about the community and its design. Point out the magazine and the books that the store has to learn more about landscape architecture. Think about how you can tie your discussion into the books that are available. You could do a panel. Or make it more of a discussion with the folks who attend. And most importantly tell them about your work and the types of solutions your profession offers the community.

Tips for success

1.)    Work with the store to pick a date and time that will be busy and work for your chapter. Most likely an evening through the week.

2.)    Promote, promote, promote! Pitch the local media to put it on the calendar of events or get them to write a story! Use National Landscape Architecture Month as your hook. Highlight a local project or community issues involving the profession.

3.)    Don’t make this a chapter meeting. There should be less landscape architects sipping coffee and hearing you talk and more of the lay public. You get them by promoting the event. Ask Barnes and Noble for ideas. Remember – they benefit if you benefit (more book and magazines sales).

So there you have it. If your chapter is all out of ideas for National Landscape Architecture Month then approach a Barnes and Nobel. Remember you can do this really at any bookstore. Now go get started!

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One of the biggest requests that I receive from members and non-members alike – how can I promote the profession to young people? Check out this program that the PA/DE Chapter put together and get involved. This call to take action come directly from the chapter’s President:

 

I am requesting ASLA’s help to encourage ASLA members from across the profession to support a new program called “Sowing the Seeds of Design”.  This program is intended to inform 4th through 7th grade students about the design profession of Landscape Architecture.

The basis of the Sowing the Seeds program is to encourage students in a short term design project involving a real or imagined site, including all aspects of design from activity programming, to environmental sensitivity to universal design.  This program offers the opportunity for personal reward for students, teachers, and Landscape Architecture professionals.  I know this from hands on experience.  In presentations with a 5th grade math class, I talked to students about the profession of Landscape Architecture and about the elements of design.

It’s amazing to see how engaged 5th graders are to hear about such potentially deep topics!  I found that I was really able to connect with students from just a short, 1 hour presentation.  The teacher told me after the class that the student who was asking the most questions was typically very reserved and shy, but we must have found his calling.  I also heard from a colleague that the conversation on his daughter’s school bus was centered on this new project that the 5th grade class was embarking on.  This made it all worthwhile to me, especially when I recall that I was hesitant to participate in this program in the first place.

I wish more teachers and Landscape Architects knew about this program, partially for their own benefit, but mostly for the enlightenment of young students.

Spread the word out to the rest of the country.  I’m sure others will find it just as rewarding.

Adam A. Supplee, ASLA
President, PA – DE  ASLA Chapter

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Now is the time. Childhood obesity surges to epidemic proportions, healthcare costs push even higher and divisive politics provide no solutions. Meanwhile an interdisciplinary profession continues to rise offering solutions to these stark problems:

Two out of every three American adults twenty years or older are overweight or obese (Flegal, 2010).

Since 2000, antidepressants have become the most prescribed medication in the United States (Olfson and Marcus, 2009).

In 2007, 16 percent of the United State’s gross domestic product – $2.3 trillion – was spent on health care (Orszag and Ellis, 2007).

Landscape architects will join across the country during the month of April to educate the public as to how their profession is well poised to address these troubling issues.They’ll hold public events showcasing just what can be done through hands on work with the public, speaking engagements and design charrettes. For an idea, check out this slideshow of 2011’s events.

With the theme of Public Health and Landscape Architecture, National Landscape Architecture Month 2012 welcomes these new and necessary discussions about the profession. Besides all the same great activities from years past, National Landscape Architecture Month joins in the public awareness campaign. On 04.26.12, the profession will publicly celebrate Frederick Olmsted’s birthday, considered the founder of modern landscape architecture, by once again taking to the streets from coast to coast telling people why landscape architecture matters just as they did on 08.17.11. Since 08.17.11 was just the beginning, expect more this time around. The call to celebrate his birthday could not be more in line with the theme as Frederick Law Olmsted and the Campaign for Public Health points out, Olmsted’s roots in landscape architecture first started with his dedication to public health.

The prevalence of low-density, automobile-dependent communities has resulted in unsustainable lifestyles that increasingly threaten human health and well-being. In addition to inflating housing and transportation costs and increasing carbon emissions, disconnected communities reliant on cars create sedentary lifestyles. The lack of access to environments that encourage daily exercise, provide clean air and water and offer affordable services and nutritious food has meant growing epidemics of depression, obesity, diabetes, asthma, and heart disease.

Working with landscape architects, communities can promote human health and well-being by encouraging the development of environments that offer rich social, economic, and environmental benefits. Healthy, livable communities improve the welfare and well-being of people by expanding the range of affordable transportation, employment, and housing choices through “Live, Work, Play” developments; incorporating physical activity into components of daily life; preserving and enhancing valuable natural resources; providing access to affordable, nutritious, and locally produced foods distributed for less cost; and creating a unique sense of community and place.

Landscape architects help communities maximize opportunities for daily exercise like walking and biking. Landscape architects encourage communities to move towards compact, transit-oriented land-uses by designing Complete Streets and other transportation networks that connect mixed-use developments, neighborhood schools, and a range of affordable housing choices.  They assist communities in developing healthy green buildings and open spaces that promote efficient water and energy use and provide substantial amounts of vegetation to clean air and cool temperatures. In doing so, these communities can avoid the expensive health epidemics associated with automobile dependence, sedentary lifestyles, along with the high costs to the environment brought by dysfunctional patterns of living.

Public Health & Community Design

With health epidemics associated with sprawl on the rise, there is growing demand for communities that get people moving and reduce the onslaught of depression, obesity, diabetes, asthma, and heart disease. Communities can also be designed to reduce traffic fatalities and crime rates. When communities take these issues seriously, they become people-friendly places that promote healthy living and feel safe and secure.

A recent study from the Victoria Transport Policy Institute demonstrates that people who “drive less, exercise more, and live longer, and are generally healthier than residents of communities without high-quality public transportation.” Lansdcape architects design multi-modal sustainable transportation infrastructure such as public transit, which force people to walk and climb stairs, and well-lit, tree-lined streets with sidewalks and bike lanes, which enable safe and convenient physical activity. These systems provide healthy alternatives to automobile transportation. In addition, landscape architects create parks, green streets, and even green roofs, which encourage physical activity by making outdoor spaces more attractive, cooler, with cleaner air.

Communities can also invest in healthy green schools built along new and improved transportation infrastructure and connected to neighborhoods via sidewalks, bike trails, transit service, and roadways that provide safe routes to school. Landscape architects design green school campuses with indoor and outdoor learning environments, which are also available for community activities.

In addition, landscape architects work with communities to create urban agriculture projects that provide access to safe, affordable, and nutritious food that is locally produced and distributed. These initiatives make productive use of vacant lots and derelict spaces, transforming them into safe environments for youth education and community interaction. They can provide resources for green hospitals where studies have shown that organic food gardens help patients recover faster.

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NLAM in the News

Many folks received the message of Landscape Architecture during last month’s National Landscape Architecture Month.  Coverage continues to roll in with features like these: Charleston Gazette, San Diego Union Tribune, Indiana News Center Now, and these two spots in the Anchorage Daily News:

 Landscape Architecture Transforms Old Missile Site into Beloved Public Park

http://www.adn.com/2007/04/01/151102/soul-of-kincaid-park.html#ixzz1LVQhcW9e

Clark Student Designers Plan Park Improvements

http://community.adn.com/adn/node/156883

What’s your story?  Submit pictures and anecdotes of activites to me!

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NLAM 2011 in Photos

Check out the slide show so far:

http://www.kizoa.com/slideshow/d1686321k5613078o2/nlam-2011″><b>NLAM

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In the Classroom

This story comes from Matthew Latham a Landscape Architect from the Ohio Chapter:

I had the privilege of presenting the profession of Landscape Architecture to about twenty students in Mrs. Nicole Scholten’s “Drawing and Painting” class at Clark Montessori High School in Cincinnati, Ohio.  In addition to giving the “Be a Landscape Architect” presentation found on the ASLA website, I also showcased a few of my own projects and was able to dialogue with the students about the challenges associated with the projects, how Landscape Architects often act as problem solvers, and how fine art can be incorporated into projects.  We then had a short activity where I asked each student to:

  • Think of a landscape that had a special significance for him/her.
  • Draw a single element within that landscape.
  • Share the landscape and element chosen and tell why it is special to him/her.

At the beginning of the presentation, I asked the students if they had heard of landscape architecture before.  Surprisingly, about two-thirds of them raised their hands.  This was significant to me since I never heard of the profession of landscape architecture before initially entering college to study architecture.

I’m not sure whether or not I won any aspirants to the profession.  However, I did notice on the back wall of the classroom there were posters detailing “Careers in Art.”  One of them showcased architecture, but there were none about landscape architecture, which makes me glad I was there to let them know about the profession.

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“April is both Autism Awareness and Landscape Architecture Month, so it seems fitting to do a blog post about the intersection of Autism and the way that the natural world can help people of all abilities.” Sounds like a great way to introduce a conversation about LA with the lay public.  Thoughts? 

http://www.healinglandscapes.org/blog/2011/04/april-autism-awareness-landscape-architecture-month/

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