As an FYI this “blog/thing” is a resource for feedback in general. It’s a space for ya’ll to talk amongst yourselves and hopefully clue us in on how to best help out the chapters as we move forward promoting the heck out of Landscape Architecture. We come to you now informally requesting your feedback regarding what your chapters need to be successful with PR. This blog will serve as a fresh idea cart for one chapter to bring up a success that another chapter can build upon. We’re all in this together. That said we’re not taking the stance that it’s all on you because it’s on us to provide you every resource and instruction possible for us all to achieve greatness. Every chapter needs a shared, streamlined, quick reference guide for all tips PR. Chapters, we ask a great deal of you but know that we appreciate every ounce you give back. Warm fuzzies aside please glance over this Chapter PR Guide and discuss what you’d like to see that you don’t currently:
American Society of Landscape Architecture
Chapter Public Relations Handbook
2011
“You don’t need a communications or public relations background to mount a successful media campaign. What you do need are certain basic tools, persistence, and time to see your story to the press.”
I. Introduction
i. What is Public Relations and why does it matter?
ii. How you can make news
II. How To
i. Media Relations 101
a. Where to Start
b. Goal
c. Audience
d. Message
e. Pitch to Print Media
f. Editorial Opinions
g. Online Editorial Outreach
h. General Tips
III. Example Time-line
IV. Tools for success
i. Award Announcement
ii. Project Status
iii. Expert Tips
iv. NLAM General Release
v. handouts and accessories
V. Conclusion
I. Reference
INTRODUCTION
By picking up this guidebook ASLA is pleased that you just took a proactive approach to media outreach.
This handbook is meant to inspire and empower. You are experts in your field; your community needs to know about your projects and initiatives. Having a well thought out communications plan is the means to that end and media relations should be a major part of that plan.
Inside you will find information on messaging, audiences, and general public relations. You’ll also find a timeline to help you gage when to start your media outreach and press release templates to assist you when drafting a release.
The ASLA Public Relations team wants to give its member every tool possible to create a successful media strategy. Of course, we are always on hand to help draft, pitch, or edit your media materials, and are happy to field any questions or concerns you develop while creating your campaign.
